Why did I start an agency amidst the first global pandemic of my lifetime? The answer is complex but can be summarized pretty briefly.
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If your brand isn’t figuring out how to leverage quality content that makes your audience feel something, then you’re likely failing. And while attributing direct sales to this type of marketing has proven itself very challenging at times, the reality is that there are brands willing to invest, either because their brand is owning the market (looking at you, Coca Cola) or because at the end of the day, stories are their chosen form of content.
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You’re here because I told you to visit or because you somehow found us. But chances are you’re asking this exact question: What makes a good CMO?
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hen you’re in a position professionally where innovation is expected, you owe it to yourself to place yourself in spaces that will enhance it. Book that trip you’ve been dreaming about. Do it before you have time to talk yourself out of it. It’s time to get to work.
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